Northernlands 2 - The Smart Mobility Embassy: the gateway to knowledge and experience in the Netherlands



This transcript comes from the captions associated with the video above. It is "as spoken".

Hello, my name is Mieke Masselink. I work for Connekt

Specifically for the Smart Mobility

Embassy. And today we're talking about mobility in modern cities.

I would like to give you an idea of what is happening in

the Netherlands when it comes to developing and deploying smart

and green mobility.

I work for Connekt and Connekt is public Private Network

Organization for Smart Mobility and sustainable logistics in the

Netherlands. Connekt is as the word says connecting and

aligning government agencies, universities, research

organisations and private companies.

And so we are a triple helix network so to say.

And we play an active role in initiating and accelerating

innovation projects and developments for the logistics

and mobility industry.

And one of the initiatives of Connekt is this Smart Mobility

Embassy where we mainly focus on the international collaboration.

So where are the opportunities for Dutch organizations to

expense their knowledge and expertise? Learn from others and

who are the organizations that are interested in collaborating

with the Dutch? That's what we try to connect. So the Smart

Mobility Embassy is

the ecosystem that organises the Dutch proposition abroad and

connects with other countries, regions, cities, institutes and

companies to really discover what we can learn from each

other and how we can make our mobility system smarter and

more sustainable. And why do you want to do it? Because there

are quite some challenges.

Nowadays, if you look at when we talking about modern cities.

How do we keep our cities more livable? We are

looking for less congestion on the roads.

We want less emissions.

We want more space for recreation to spend time with

our family in a green area.

But at the same time we order online and we want a package to

be delivered as soon as possible and we want our supermarkets to

be filled with fresh food.

I want to be flexible and have access to mobility - move from

A to B when and wherever we want.

And those are some conflicting goals, and I

think that's the challenge for all of us now that we

should be working on.

And when we talk about modern cities today, I can't just skip

the whole coronavirus and not talk about that. Because

everyone is adapting and finding ways to deal with this crisis.

Although the consequences are difficult for all of us, this

period also presents us with an opportunity.

We have the opportunity to organise our mobility in a truly

different manner. The urgency of the situation is pretty much

clear to everyone now.

And the Connekt network is convinced that we can emerge

stronger from this crisis. We are currently working on a smart

restart plan. Where we are looking at solutions that we

should implement now, but that have a

sustainable impact on the long term as well. An example of that

is the acceleration of mobility as a service. How do you

organize that? But also for example, the mobility footprint programme

What you see is what in the logistic have been already taken

great steps with the logistics footprints. The CO2 emissions.

But I think there are some possibilities and the time is

now there for organisations to also work on their mobility

footprint. And then I see behind me

beautiful, the Netherlands.

I'd like to start talking about the basics about the Netherlands

what should you know? We're a very small country so I say were very

small. But that is quite a lot of people, so we have crowded

cities mostly on the west side of the Netherlands.

And we have the biggest harbor

in Europe. In Rotterdam. So there's a lot of import and

export through our streets going mostly to Germany but also

through our waterways. And even more now on rail as well.

Besides the port there we have another big port which is the

airport where there's a lot of busy air traffic: Schiphol the

International Airport in

Amsterdam. And everyone knows that worldwide we're worldwide

known for our biking culture. Now with the whole coronavirus,

we see that a lot of there's a lot of interest in the Dutch

expertise on biking, which is a good thing.

And why the Netherlands? So why the Netherlands is interested

when it comes to collaborate on Smart Mobility. We have a

cutting edge deployment environment. State of the art

infrastructure, facilities and

support. So a bit more about our regulatory innovation and the

proof of performance.

Well, the Netherlands combines the demanding

environments, the need to innovate. Very receptive and

open society with an attractive scale. Very small.

So that's actually the perfect combination for

the deployment of new Smart Mobility Solutions.

Then the infrastructure.

Well, there's a strong physical infrastructure our

logistics infrastructure is quite strong as I said before,

But also our EV infrastructure. For example, the

electric vehicle charging


And of course there is the digital infrastructure - the

4G coverage in the Netherlands looking now at 5G as well

but next to the physical infrastructure for all the modes

of transport and the high data connectivity in the Netherlands

we're also organized to support the introduction and deployment

of Smart Mobility Solutions. So the way we are organized is

interesting, and I think the Smart Mobility Embassy is a good

example of the feasibility proof of the how

well organized the mobility ecosystem in the Netherlands,

for example, is. Public and private parties that are

collaborating, getting together to work on certain developments

really together, and I think the Smart Mobility Embassy tries

to be that point of entry that access point for also the

international collaborations to link with what is happening in

the Netherlands.

And there's as I said, the closed public and private

partnerships. An example of that is talking traffic which is a

public private collaboration for

nationwide deployment of the cellular based CITS Services and

also, for example, the mobility as a service approach in the

Netherlands with a nationwide policy combined with seven large

scale up pilot areas.

Regulatory innovation: while the Netherlands is known for an

attractive and open attitude towards regulation

of innovations, where we also initiate projects and

challenges. I'm not sure if you're familiar with the truck

platooning challenge, for example, where we had several

companies platoon towards the harbor towards the Port of

Rotterdam. We have an experimental law on self driving

vehicles. So there there have been done quite some

testing experiments already, even in cities.

And there's quite an open source data protocols, for

example on traffic.

We have historical data and real time data that has been

collected and shared open data.

We have a road authority with a very strong international

reputation on traffic management but also on vehicle testing.

Working with a lot of international clients already,

like Tesla

An interesting one? There's some companies working

on the driver's license of the future for the self driving car.

And another example is the cooperative intelligence access.

Can we make use of the data to enter a city?

And who is the owner of the data? The provider should stay

the owner, so we are also developing in together with the

cities and the companies

how we can organize

this access to cities that makes it beneficial for the

cities, but also for the users that have to enter the city.

Proof of performance.

Well, I think we went over this.

When you come to the Netherlands, it's very easy

to expand to Europe.

There is an easy access to both the users, but the entire

stake holders here, for example through the Smart Mobility

Embassy, would love to help you with that, and it's good that we

have some great testing facilities to really put your

ideas and thoughts into practice and really showcase and

experiment. What's working and what is not working.

There's an overview of some of the

examples in the Netherlands.

Self driving shuttles. These are all

projects that are happening in the Netherlands, but for sure we

missed some of them. These are not all of them, but it's

interesting to see that a lot is happening.

But we also have some vehicle innovation,

which you can really see with your eyes what is happening.

That's always nice to show. We have the robot, where there's a

boat helping in the canals of

Amsterdam to help with the

logistics. But we also see this vehicle on the

streets and nowadays even more with everybody ordering online

our Dutch post office is using

these vehicles.

The car to go. I live in Amsterdam. You see these cars

everywhere. Small electric vehicles. Shared system.

And what you see is that on the vehicle side, there's a lot of

innovation happening, but the infrastructure side is lacking a

bit in that speed, and when you try to connect and align them,

you see a lot of Micro Mobility, new solutions, the E steps

coming on the road. How do we deal with that? That are typical

discussions we would like to

have with you as well to see here what is the approach of the

Netherlands? What can we learn from your approach?

And see what works for all of us.

And it's also doesn't mean that when it works there, it

should also work there, but it's interesting to share experiences

and knowledge about that, so we're not doing everything

On our own, but

Share more.

That's my presentation. Wow, for now. I would like to

thank you all for your time to watch this. And I hope you

learn something and I hope you're interested now in

talking to us to see what is happening here and how we can

work together, probably. I will be available for the Q&A, so I

hope to see you there. If there are any questions.

And I wanted to thank also the organization, and I was

very happy with a button they gave me. Keep in touch with

the Dutch. I think that's really cool. Hope to keep in

touch with you as well. Thank you very much.

  • Mieke Masselink

    Head of the Smart Mobility Embassy community

    Mieke Masselink
    © Mieke Masselink 2020

    Mieke Masselink works for Connekt as Head of the Smart Mobility Embassy community. Connekt is a Dutch public-private network organization in trusted collaboration for Dutch industry, science and government, with a strong international focus on smart mobility & sustainable logistics. Mieke joined Connekt in 2015 and became the Head of New Business, focusing mainly on international collaborations. She organized multiple trade missions, study trips and events with the aim of creating a greater impact on society with smart mobility solutions initiated and accelerated through collaboration. Since 2020 Mieke has been leading the Smart Mobility Embassy, which focuses specifically on sharing Dutch knowledge and experiences in smart & green mobility.


Nothernlands 2 is a collaboration between ODI Leeds and The Kingdom of the Netherlands, the start of activity to create, support, and amplify the cultural links between The Netherlands and the North of England. It is with their generous and vigourous support, and the support of other energetic organisations, that Northernlands can be delivered.

  • Kingdom of the Netherlands