Northernlands 3 - Reinventing Cricket

About Matt Blakeley

Head of Sales and Marketing, Ludimos

An experienced marketing and business development specialist, Matt began his career working in Commercial and Corporate Banking in Leeds. Following work in Inward Investment for the City Region and roles at Bond Dickinson and PwC Matt joined the ECB delivering a national growth programme to grow and develop the grassroots of the sport. After a 4-year spell where he oversaw a regional team delivering numerous projects in the sports development space, he decided to step out on his own working as a consultant in the sports sector. In this capacity Matt has been working with Ludimos since October 2020 on their Sales and Marketing activity and strategy.


After the conference we would really appreciate your feedback about what you found useful and what we could do in the future.


Nothernlands 3 is a collaboration between ODI Leeds and The Kingdom of the Netherlands, the start of activity to create, support, and amplify the cultural links between The Netherlands and the North of England. It is with their generous and vigourous support, and the support of other energetic organisations, that Northernlands can be delivered.

  • Kingdom of the Netherlands
  • West Yorkshire Innovation Festival