Northernlands 3 - The First Step in Overcoming Bias is to Understand your Own Biases

About Stuart Sherman

Founder & CEO, IMC

Stuart runs one of the most innovative AI companies in the world, pioneering two new classes of AI, “Behavioural AI”, an “Simulation AI”. This isn’t exactly surprising based on his history. Having studied Managerial Sciences in university, specifically the aspects of Managerial Accounting relating to Behavioural Economics, and Organisational Behaviour. Stuart went on to start an early Management Information Services company which, in the late 1980’s, ran a private network for mail and file transfer between Toronto, New York and Mexico City. Selling that company, Stuart founded one of Canada’s first Digital Agencies – before the Internet was a household thing! That company was sold in 1999 to WPP and Stuart transitioned into Finance, creating an innovative sub-prime lender, which built a substantial automotive loan portfolio which he sold shortly before the financial crisis of 2007. Stuart’s business maintained other lines of lending and he was named the Canadian Lease and Finance Association Member of the Year 2010. As the business evolved, Stuart once again got interested in Technology, and specifically the early stages of AI. Today you will find him working with some of the worlds’ largest companies, designing and implementing AI solutions designed to change the way they understand their Big Data.

Awards & recognition:

  • 2010 - Canadian Lease and Finance Association- Member of the year award
  • 2018 - Finalist of the CEO of the year at the European AI Awards
  • 2018 - Won The Best AI Global Startup at the AI Awards


After the conference we would really appreciate your feedback about what you found useful and what we could do in the future.


Nothernlands 3 is a collaboration between ODI Leeds and The Kingdom of the Netherlands, the start of activity to create, support, and amplify the cultural links between The Netherlands and the North of England. It is with their generous and vigourous support, and the support of other energetic organisations, that Northernlands can be delivered.

  • Kingdom of the Netherlands
  • West Yorkshire Innovation Festival