Website keywords
Sector keyword enrichment
The sector keywords that are over-represented and under-represented among this type of company compared to the average UK company. For example, a value of "precision agriculture +46.8%" means that this type of company is +46.8% more likely to mention the phrase "precision agriculture" on their website than the average UK company.
Innovation keyword enrichment
The innovation keywords that are over-represented and under-represented among this type of company compared to the average UK company. For example, a value of "digitisation +5.91%" means that this type of company is 5.91% more likely to mention the phrase "digitisation" on their website than the average UK company.