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Case study: #Northernlands3

Northernlands3 image


Use case:Virtual conference
Event title:Northernlands 3
Organisations involved:The Kingdom of The Netherlands, ODILeeds & West Yorkshire Combined Authority
Objectives:To help businesses from The Netherlands – especially start-ups and scale-ups to see the North of England as a place to set themselves up in the UK and vice versa.

Executive summary

A Data, Digital & Start-Up Innovation virtual conference. Across 2 days with morning and afternoon sessions consisting of pre-recorded lightning talks and live Q&As under 5 themes; Innovation with Health Data, Economy & Future of Work, Climate Emergency - #PlanetData, Data Rights, Data Security & Safety and Mobility & Urban Living.

We designed, built, convened, managed and delivered all of the elements of this online conference.

What we did for Northernlands 3

The results

We had held two previous Northernlands events - one in 2019 (in person), and one in 2020 (entirely digital). To measure the success of our third Northernlands, we look at the data to compare against the previous conferences. At our first Northernlands event we had over 120 people in the ODILeeds space. For our third, we had over 500 people watching on the day showing that virtual can reach further.

Event Reach

No. speakers30
No. countries involved4 (UK, Netherlands, Canada & USA)
Live page views1,572
Live page plays413
YouTube Plays133
West Yorkshire Innovation Festival attendance1150*

*All events not just Northernlands3

If you are interested in organising a virtual conference like Northernlands 3, please get in touch at We would be more than happy to have a chat and find out how we can help you take your events online.

Case studies